Digital marketing training in Chennai

In the past few years, digital marketing has seen rapid development. It has also proved to be more effective than traditional marketing. That said, digital marketing, along with innovative techniques in traditional marketing, can lead to better results. Digital marketing is also referred to as “online marketing” and “internet marketing”.  If you are interested in making a career in digital marketing, then contact RVP Infosystems.

 

Importance of digital marketing training in Chennai

  • Organizations have started to understand the importance of online presence, and so they are relying on digital marketing to a great extent. In the present scenario, you should have effective digital marketing strategies to be a class apart. Besides, the internet is becoming an integral aspect of most of the things we do, and the significance of digital marketing is becoming even more necessary.

  • When your business invests in digital marketing, then it will automatically develop. The reality is that more and more people are using the internet for most of the things. So the key is that your customers are online. In order to give optimized outcomes for your business, you have to work on enhancing your online presence. Digital marketing does exactly that. At RVP Infosystems, we teach you the essentials of digital marketing and how to gain good traffic for your business.

  • With the help of digital marketing, you can target the right audience in an accurate manner. There are certain ways to do this including analytics and metrics. You will learn all these from the best digital marketing training institute in Chennai.

  • Suppose you have started a campaign, then digital marketing is the ideal tool, as compared to traditional marketing. You will definitely want to know whether the campaign is feasible, and in this regard, digital marketing acts as the right tool. As a result, you will provide the best results.

  • The advantage of digital marketing over traditional marketing is that you can save a lot of time and you can also keep an eye on the campaign’s ROI. Digital marketing is also a cost-effective means of driving traffic to your business. E-mail marketing campaigns can also be the right choice for your business, and small and medium businesses can gain from it.

  • The motto of any business is to do marketing that is sustainable. In fact, the premise of digital marketing has gone beyond just brand awareness and rigorous promotion. Online reputation also plays an important role in digital marketing.

  • Now omnichannel marketing is also on the rise; it means that you are using a multitude of mediums to make the target audience interested.

  • Digital marketing is a highly flexible industry, and you can achieve the best results whether it is home or office. The total work is carried out on the Internet only. It also has a quick reach wherein your ideas can spread fast.

  • Small and medium scale businesses have to use the proper strategies and make the best use of digital marketing to shine in the competition. They can use the same strategies as used by big organizations to survive in the competition, and that makes digital marketing the most sought-after tool by small and medium-scale organizations.

  • When you apply the best marketing strategy, there should be good conversions. If not there is no use in investing your time and money on the strategy. Digital marketing has valuable resources to make your strategies into conversions, and you will get knowledge about these from RVP Infosystems.

  • Through digital marketing, you can communicate with different channels throughout the world. The way the information is being spread is an advantage in digital marketing.

 

Career scope of digital marketing

Digital marketing is a progressive and fast-paced domain. You have to keep abreast of the different trends in digital marketing. The key is that your career should develop. When you complete the digital marketing course from RVP Infosystems, you can get into designations including social media executive, SEO executive, link building specialist, Google Ads specialist, content marketing executive, digital marketing strategist, social media manager, PPC/SEM expert, content marketer, e-mail marketing manager etc. At RVP Infosystems, we teach you the various nuances of different fields of digital marketing so that you apply them in your work scenario. We not only provide theoretical training but also practical training and holistic life-long learning.

Future of digital marketing

Now we are doing work from home due to the pandemic, and hence several companies are moving towards digital marketing. This will have an impact on the career scope offered by the digital marketing domain.

If you are an aspiring candidate who wants to take up a career in digital marketing, then you should have a keen eye for the current trends. At RVP Infosystems, we teach you the different concepts that are trending in digital marketing. Digital marketing is an ocean, and it has various parts including search engine optimization, social media marketing, pay per click etc. Organic traffic is one of the key aspects of digital marketing, and you will learn about this and more from the best digital marketing course in Chennai.

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Digital Marketing  syllabus Overview

  • Digital Marketing Outline

  • Campaigning Goals

  • Vital Digital Marketing Channels

  • Know-how to devise a Digital Marketing Plan

  • Traditional Marketing versus Digital Marketing

 

Comprehending SEO

  • Getting to know about Search Engines

  • Get familiar with Crawling and Indexing

  • Google versus Other Search Engines

  • Understanding the differences between SEO and Paid Ads

  • White Hat, Black Hat, and Grey Hat SEO

 

Analysis and Research of Keywords

  • In-depth Research on Potential keywords

  • Being Familiar with Google Keyword and Planner tool

  • Finding other keywords from the Google Auto Detection

  • Deciding your Money keyword

 

On-Page optimization

  • Fundamentals of HTML

  • Key HTML Tags

  • Title, H1, Meta Description

  • Keyword Density and Prominence

  • Optimization of Content

  • Content-Length

  • Content Quality

  • Content Uniqueness

  • Content Freshness

  • Optimization of Image

 

Technical SEO

  • URL Structure and Length

  • Analysis of Page Speed

  • Schema.org

  • 301 Redirects

  • Robots. TXT

  • Internal Linking

  • Sitemaps.XML

  • Essential Schemas to implement

 

Off-Page Optimization

  • Google Ranking Page

  • Parameter Indicators such as PA and DA

  • How to Add MozBar Chrome Extension

  • Significance of Backlinks

  • Different Techniques of Backlinks

  • Web 2.0

  • Forum Participation

  • Blog Commenting

  • Social BookMarking

  • Classifieds

  • Submission of Directory

  • Video Submission

  • Guest Posting Blog

  • Press Release

  • Infographics

  • Audio Sharing Sites

  • Social Media websites

  • Industry Roundup

  • Business Listing Websites

  • Answering sites

 

Advanced Link Building

  • Link Wheel

  • Do-Follow Links

  • Link Exchange

  • No-Follow Links

  • Link Juice and Pyramid

 

Updates of Google Algorithm

  • Caffeine Algorithm

  • Page Layout Algorithm

  • Panda Algorithm

  • Penguin Algorithm

  • EMD Algorithm

  • Core Algorithm

  • Page Layout Algorithm

  • Mobile-Friendly Algorithm

  • Other Recent Algorithm

 

Blog Marketing

  • Getting to know about Blogs

  • Blog Creations

  • Engaging the visitors

  • Identifying the right topics to post

  • Periodical Posting

 

Content Marketing

  • Developing the Original Content

  • Understanding the Content Marketing Strategy

  • Devising a Content Marketing Plan

  • Driving the Specific Audience

 

Making a Competitor Analysis

  • Being Familiar with Competitor Analysis tools such as AHREFs, SEO Profiler, and SEMRush

  • Analyzing Competitor Links

  • Understanding the Traffic Analysis of the Competitors

  • Comprehensive understanding of the AHREFs and the other equivalent tools

 

Website Audit

  • Extensive On-Page SEO Audit

  • Finding the Content Duplication

  • Google Penalty Check

  • Page Speed Audit

  • Console Errors and Warnings

 

SEO Tools

  • Content Creations Tools

  • Rank Tracker Tools

  • On-Page Optimization Tools

  • Backline Research tools

  • Website Audit Tools

  • Keyword Research Tools

 

Google - My Business

  • Google Listings Creation

  • Developing Citations

  • Regular Posting of the updates and its significance

  • Reviews

  • Managing the Negative Reviews

 

Google Search Console

  • Top Search Queries

  • Organic Performance

  • Key Performance Metrics

  • Top Pages

  • Structured Data

  • CTR, Clicks, and Impressions, CTR

  • Using different filters

  • URL Inspection

  • Coverage issue

  • Mobile Usability

  • BreadCrumbs, FAQs, and Logos

  • Site Maps

  • Links

  • Legacy Tools and Reports

  • Security Issues

  • Manual Action

 

Google Analytics

Setting up Google Analytics and Real Time User Analytics

  • Content

  • Traffic Source

  • Location

 

Goal Setting

  • Conversion

  • E-commerce

  • Goals

  • Multi-channel funnels

  • Product Linking

  • AdSense Linking

  • Google Ads

  • 3rd Party Application Linking

Reporting

 

Whatsapp Marketing

  • Configuring Whatsapp Business

  • Installation

  • Enabling Auto message service

 

YouTube Optimization

  • Channel Creation

  • Identifying the keywords for Video marketing

  • Optimizing the Title of the Video

  • Optimization of Tag

  • Creation of Catchy Thumbnail

  • Subscriber Link Optimization

  • Description Hashtag

  • Youtube monetization

 

Social Media Optimization

  • Getting to know about Group Participation

  • Insight Reports

  • Event Creation

  • Optimizing post with correct HashTags

  • Creation of Social Media Profile on Twitter, Instagram, LinkedIn, and FB

 

Social Media Marketing

  • Various Social Media Channels

  • Facebook Marketing

  • Instagram Marketing

  • LinkedIn Marketing

  • Twitter Marketing

  • Emerging Social media channels

 

Setting up of Website using WordPress

WordPress themes:

  • Paid Theme vs Free Theme

  • Changing Themes

  • Theme Selection Process

  • Installing/ Adding Themes

  • Activating and Preview Themes

 

Working with Widgets

  • Installing Widgets in the Sidebar and Footer

 

Working with Menu For Your Website

  • Creation of Menus

  • Creation of Sub - Menus

  • Deleting the items from the menu

 

WordPress Plugins:

  • Installation of Plugins

  • Upgradation of Plugins

  • Activation Plugins

  • Managing Plugins

  • Recommended Plugins